18th January 2012
The publishing business has changed dramatically in the past few years. Today, nearly anyone can publish a book it seems. Hundreds of thousands of new books hit the shelves every year. But very few people are successful at all in regards to marketing thei...
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10th August 2011
Do you believe you are doing everything right, but feel you are still not getting the results you hope for? Listed below are 10 reasons why your book marketing plan may fail.
1. YOU (AND YOUR BOOK) MAY BE INVISIBLE
Recent studies show that an extremel...
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20th April 2011
1. MARKETING IN THE INTERNET ENVIRONMENT REQUIRES A DIFFERENT APPROACH
If you are using methods and strategies proven to work in the real world in the past, these old school strategies will most likely not work much at all in an Internet marketing enviro...
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24th May 2010
Way back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA Transmission'. He chose this name because this would be the first listing in the yellow pages when someone searched for 'tr...
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06th January 2010
Depending on the source you believe, somewhere around 500,000 new books hit the shelves this year. What does this mean?
If each book was but an inch thick, and all the books were placed on a single shelf, that shelf would be over 7.8 MILES long. Your b...
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04th January 2010
One of the biggest mistakes businesses make in regards to marketing is attempting to market a product or service to those who do not need that product or service. Playing the numbers is a 1950's mentality approach to marketing that holds little value in t...
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29th December 2009
There is a single factor, unrecognized by many, that can mean the difference between success and failure in Internet marketing. Even if everything is done right, this factor can singlehandedly destroy any business. Conversely, even if everything else is l...
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